ESTATE ITALIANA
Spring-Summer 2025
Borsalino sets off on a tour of the Bel Paese
For Spring-Summer 2025, Borsalino is packing its bags and setting off on an imaginative tour of the Bel Paese, discovering the arts and crafts that characterize Italian culture and tradition. Journeying through Italy like two young contemporary travelers, Borsalino’s imaginary man and woman discover the local wonders of the peninsula: the arts and crafts that make up the tradition of Italian savoir-faire are transformed and come to life in the purity of their forms, in the multitude of their facets that characterize their craftsmanship, transforming materials and workmanship into memories of a journey in stages between the past and the present in the souvenir polaroids of an all-Italian tour.
And so, leaving from Alessandria, the first stop is Tuscany, with its unforgettable beauty and its landscape of contrasting views and colors: the terracotta that dazzles Siena, the straw yellow of summer wheat on the soft hills, or the night blue of the deep sea of Maremma. And it is the City of the Lily, with its historical tradition of weaving ‘Florentine straw’, which provides the inspiration for the Panama-Quito weave of the Country and Federico models, in natural tones or Tyrrhenian blue, and the feminine Claudette model, in a two-tone version in Siena or Laguna shades. Using our finest fibers made from Ecuadorian toquilla straw, the historic Tuscan weave is reproduced identically and embellishes the bands, adjustable chin straps, and profiles, with details in ribbed, brushed or stitched leather from traditional Tuscan saddlery, as seen in the brand new Beatrice Panama Crochet bucket hat or the Maurilio raffia fedora. And it is riding on horseback along the unspoiled beaches of the Maremma region, that modern Italian-style cowboys inspire the unisex Clint and Ennis models in the in Panama Quito variant, in colored hemp or two-tone straw, and the more contemporary Lavinia, Gordon and Otis options in intense suede hues, representing the country-style soul of Tuscany, with deep connections to the land and the sea.
Second stop, Campania. Naples, the birthplace of traditional men’s tailoring, the manifesto of Italian elegance, and Capri, a stage for the international jet-set, provide the backdrop for the encounter between a young contemporary Italian diva and a modern foreign traveler with an exotic flavor. And so inspirations intermingle. The most elegant men’s shirt fabrics bring their influence to the more classic flat caps, such as Miami, and maxi raffia beach hats, such as Ivana or Marina, decorated with long striped silk ribbons reminiscent of the deckchairs on the Neapolitan island. Fringing details and sparkling rhinestones, accompanied by chic contrasts of natural white and black, celebrate the Cinecittà divas of yesterday and today, such as Virna, a maxi parasol in Panama Quito.
Capri is also celebrated for the unmistakable color of its Blue Grotto, with the intense shades that bring a green-blue hue to Agata, the season’s must-have summer felt, in the brand new Laguna color, and instead brings deep blue tones to the exclusive and modern Thimothee and Riccardo models, baseball and country in Quito with tie-dye effects.
The last leg of our journey takes us to the regions of the far south: Puglia and Sicily, the lands of macramé and bobbin lace, where the almost natural white of Puglia’s typical crochet or openwork embroidery meets the finer, deep black laces from the island of Sicily.
Inspiration takes us all the way to South America, where lace and patterns created with thread by the expert hands of Italian embroiderers are transformed into unique fine Panama pieces. Faithfully reproduced, with months of manual and artisanal weaving work in Ecuador, these straws have an ethereal appearance. Elegant, with a delicate lattice pattern, they are reminiscent of the openwork embroidery in the candid Sophie and Medea models, or in the satin bows or fine black and white trimmings that decorate the models.
Lace also influences the bands, as seen in the feminine Romy model where the band is replaced by impalpable lace, whose traditional Borsalino bow is enveloped with a touch of Sicilian-style veil.
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