Fashion

BORSALINO PRESENTS THE NEW SPRING-SUMMER 2025 CAMPAIGN

Summer moments immortalized in the new Borsalino campaign dedicated to the Spring-Summer 2025 collection

Starting from the daily dynamism expressed in the winter campaign, with the warm season Borsalino decides to slow down the pace and experience the carefree Summer.

Like polaroids of a journey, every moment is captured by the lens of Jeremy Everett, who together with the artistic touch of Agata Belcen manage to convey the lightness and simplicity with which two young people experience their moment of escape from the frenzy of the city, to immerse themselves in the timeless beauty of the Mediterranean coast.

On this journey the hat is not just an accessory to counteract the scorching summer sun, but is showered with personality allowing the wearer to express the boldest facets of a style often tempered by daily routine: therefore, green light for important proportions that frame the faces and accentuate the lines, such as the Country models and the Maxi-parasols, passing through the elegant Sophie that conceals the look behind a fascinating game of interlacing, up to the geometry of the more contemporary models enhanced by the materiality of the shapes, such as the Cloches and the Baseballs.

Borsalino continues to look at its Heritage, reaching out to future generations, where natural elegance embraces kaleidoscopic personalities.

Credits
Photographer – Jeremy Everett @Webber
Art direction and styling – Agata Belcen @MA+Group
Casting Direction – Barbara Nicoli & Leila Ananna @MA+Group Model – Luna Passos @Next
Model – Edoardo Duse @Next Hair – Davide Perfetti @BLEND Makeup – Michiko Ikeda @BLEND
Production Company – The Blink Fish

Borsalino Press Office | Via della Spiga, 30 -20121 Milan, Italy | +39 02 86463028
pressoffice@borsalino.com | www.borsalino.com | IG @borsalino_world

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