BORSALINO UNVEILS AN INNOVATIVE STYLE GUIDE DEDICATED TO A PERSONALIZED USER EXPERIENCE ON ITS E-COMMERCE PLATFORM

Want to know which hat best enhances your unique facial features? Discover the new Borsalino Style Guide section, edited and curated by Image Expert Rossella Migliaccio who showcases two new features based on individual Facial Shapes and Armocromia, that guide consumers in selecting a perfect hat that can best enhance individual personal characteristics of different facial shapes and each of our own seasonal inspired color tones

Borsalino aims to improve the way in which its e-commerce platform interacts with the public and personalizes the users’ experience by unveiling the new Style Guide curated by Image Expert Rossella Migliaccio. The showcased guide features two innovative features based on individual facial shapes and Armocromia to guide consumers in selecting their perfect hat that best enhances their individual facial physiognomy characteristics and color tones.

The user experience of the new Borsalino Style Guide begins with a Facial Shape function that is dedicated to a more personalized user experience divided into eight facial shapes, each associated with the most suitable and complimentary headgear models to create the most harmonious and balanced look, which ultimately enhances the unique characteristics of the wearer. The experience continues through the principles of color with the analysis of the chromatic characteristics of the eyes, skin tones, and hair colors that work best for each individual. The new Style Guide section of the www.borsalino.com platform is a very useful functional tool for both hat lovers and those who are approaching the purchase of a hat for the very first time.

Neapolitan by origin and Milanese by adoption Rossella Migliaccio is a successful entrepreneur, best-selling author, and renowned image expert with clients throughout Europe. She has taught at universities and academies including Milan’s Politecnico and the Sole24Ore Business School. She is also an active member of the Association of Image Consultants International and founder of the Italian Image Institute, the first of its kind in Italy dedicated to image consultancy. Her first book Armocromia (Vallardi 2019) quickly became an authentic acclaimed editorial case study and was followed shortly by her published best seller Forme (Shapes) (Vallardi, 2020) and a Real Time television program Discover your Colors, broadcasted last Spring.

To interact with a new Millennial and Post Millennial consumer, Borsalino in 2020 has rethought its e-commerce platform www.borsalino com, offering users a new shopping experience based on storytelling and dedicated to the customer journey. This new Style Guide section further enriches the innovative digital offer from the Made in Alessandria Maison.