Designer Marmar Halim unveils her New S/S24 Campaign“An Ode to the Healing Power
of Feminine Beauty”
The Dubai-based visionary Fashion Designer Marmar Halim launches an exciting new campaign for Spring-Summer 2024 inspired by Nature and Healing. The collection’s couturelike approach highlights an emotional contemporaneity and red-carpet readiness of the expertly handcrafted ethereal dresses.
Marmar Halim’s S/S24 collection celebrates female power and Nature’s journey of healing. The campaign images capture a visual tapestry behind the collection through inspired themes entitled: The Lady of the House; a Feminine Collective; Winds of Change; and Green Immersion.
Made for women by women, the collection taps into the process of healing and exudes a feminine collective of relaxed confidence. Stemming from the philosophy, Fashion should be for a better world, the thought-provoking series of images are rooted in the Maison’s creative DNA and appreciation for talented, couture level dressmaking that empowers personal style. This female design collective bridges the gap between artisans and the wearer, while preserving the gifted couture tradition of hand craftsmanship, passed down generation to generation, resulting in a truly contemporary style corner-stoned in comfort, femininity, and versatility.
Transmitted through the campaign series of dream-like images immersed in nature, the collection harnesses the everyday tribulations of modern-day women to script a connective creative source through personal style. An Ode to the Healing Power of Feminine Beauty, inspired greatly by Nature, it is a celebration of expertly designed, elevated silhouettes, that are light and airy with a sense of relaxed confidence.
Another strongly themed element in the collection is the importance towards incorporating recycling and upcycling as creative symbols of “healing” towards Nature and the environment. Innovative research has been used to transform and recuperate recycled scraps of fabric with plastic in order to create beautiful fragments as decorative embroidery.
The colors of the collection, powerfully balance talking points of energy, renewal, and nature through a carefully crafted palette from transformative shades of the dramatic, elegant blacks, natural earthy browns, strong invigorating reds; imaginative royal violets; calming greens while seamlessly crossing back into sunset pinks & delicate rose champagnes; and finishing off with Summer’s ongoing love affair for optical white and ivory in all its bright elements of purity.
Lightness is top of mind with all materials selected for the dresses featuring luxurious, ethereal chiffons, tulles, and silk satins. Even materials such as taffeta and crepe, historically considered heavier, are rendered airy through the majesty of talented craftsmanship.
Founder and Designer Marmar Halim affirms her philosophy: “The DNA codes of my collections are strongly rooted in my desire to transmit emotion from my designs, greatly inspired by Nature, made to empower women by women, and use a way of dressing that is thoughtprovoking. Women remain my true inspiration. My own mother has always been a great source with her strong elegant personal determination and individual strength of character, that has shaped and developed my design aesthetic towards a celebration of lightness through a range of silhouettes that naturally and freely flow over the body rather than constrict it. In doing so they highlight each woman’s individuality. It all starts by digging deep, tapping into my own inner emotions, and expressing them through design to represent my own path towards healing, I think it’s both a personal and global responsibility as a designer to create alternative forms of holistic meaning and a way to strive for a higher self. I believe the future is female.”
Staying true to her glamorous feminine-focused ethos, this 2024 Spring-Summer collection recrafts historic contours drawing inspiration from contemporary female heroines and women of character: those who can do it all with beauty and grace, working mothers who take care of their families, those dedicated to personal passions, those who overcome hardships, and those who are fearless and undaunted to tackle being a collective part of female empowerment through style.
ABOUT MARMAR HALIM
The house of Marmar Halim, founded by namesake Creative Director Marmar Halim, a visionary Fashion designer hailing from Egypt was first headquartered in the UAE in 2012. MARMAR began her creative design journey upon graduating top of her class from FDC jointly with the Instituto of Moda Burgo, Cairo, Egypt.
Through building international acclaim, MARMAR HALIM expanded her showroom to the prestigious Dubai Design District in 2019 and quickly emerged as a womenswear brand renowned for its elegance, craftsmanship, innovation, and style, leading to a fast-growing retail presence in regional and international markets.
The brand is currently found in renowned international establishments such as: Harvey Nichols Dubai, Harvey Nichols Riyadh, Harvey Nichols Kuwait, Saks Bahrain, 52 East Qatar, Tryano Abu Dhabi, Bloomfield Luxury Bridal Amsterdam NL, Marei Belle Seoul KR, and Kayla Bennet Seoul KR. Premiering the 2015 first edition of Arab Fashion Week, the design house has also participated in numerous international fashion runways Including Paris, London, and L.A.
The Marmar Halim S/S24 new visionary campaign shot by photographer Gaia Bonanomi against the backdrop of a historical Italian villa on Italy’s Lake Maggiore stars models Arianna Amadei, Shin Joo, Lexy Hearn, Claudia Dumitru and premieres November 20th 2023 across the Maison’s online social media platforms and retail boutique windows. Inspired by the spectacular natural location, the campaign travels through dedicated styled themes of Inspiration, The Lady of the House, a Feminine Collective, Winds of Change, and Green Immersion.
Premiere the new collection and discover more on www.marmar-halim.com
and follow Marmar Halim on IG @marmarhalim
For More information Deirdre McCready press@ldr22.mc deirdre.mccready@gmail.com
MarMar SS24 campaign
Photographer:
Gaia Bonanomi @gaiabonanomiph
Stylist:
Susanna Ausoni @susanna_ausoni
Makeup:
Clarissa Carbone @clarissacarbone
Creative Concept:
LDR22 @luciodirosa
Hair:
Gabriele Marozzi @gab_marozzi
Fine Jewellery:
Crivelli Gioielli @crivelliofficial
Models:
Arianna Amadei @ariannaamadei
Shin Joo @sjlove1123
Lexy Hearn @lexy_hearn
Claudia Dumitru @dclaudiamaria
