J. SALINAS MILAN FASHION FASHION SS 2025
World Sustainability Organization
The SS25 collection draws inspiration from a childhood journey to the Amazon undertaken by designer Jorge Luis Salinas, an experience that profoundly influenced his life. In this vibrant region, color plays a pivotal role. The rich palette and distinctive textures of the Amazonian flora and fauna have captivated the designer, prompting him to translate these elements into his creations. Features such as fish scales, riverbed flowers, orchids, the Peruvian macaw, and local wildlife are intricately represented in the textures and designs through various weaving techniques. These references culminate in models that are distinguished by their visual and tactile complexity, infusing the collection with vitality and dynamism.
The primary knit utilized is Peruvian cotton, Algodòn, crocheted, which confers exceptional softness, a natural silk-like luster, and remarkable durability. Silk organza and leather are the other two essential materials found the collection.
All fabrics are of the highest quality, reflecting Peru’s rich local and cultural heritage. The artisanal legacy of the Andes, characterized by its traditional craftsmanship, imparts an unmistakable quality to J.SALINAS collections, offering a fresh and captivating perspective to the international fashion landscape.
The collections, crafted entirely by hand, are showcased as luxury items. The premium, high- performance materials confer exceptional durability to the garments over time, while maintaining their modernity and allure.
J. SALINAS is committed to this collaboration to support and acknowledge their talent and professionalism in the art of weaving, integrating the authenticity of Peru into its collections while fostering meaningful connections with local communities.
The combination of ancient Peruvian tradition and contemporary design innovation provides a unique visual and sensory experience, illustrating how fashion can serve as a bridge between different cultures and traditions.
Jorge Luis Salinas establishes himself as an innovative artist with a distinct vision that cohesively intertwines each of his creations into a compelling and original narrative.
The Spring Summer 2025 women’s collection features a men’s capsule consisting of four looks, including trousers, shirts, blouses, and leather jackets.
The delicate and airy silhouettes confer an ethereal elegance and a sophisticated quality to the appearance. Each creation is a masterpiece that creates harmonious movements, thereby captivating the observer’s attention.
The garments were crafted through the collaboration with skilled Peruvian artisans, who meticulously hand-made each dress by blending traditional techniques with contemporary designs to produce exceptional aesthetics.
Over 45 weavers, the majority of whom are women, from various remote regions of Peru contributed to this collection. Peruvian artisans, through their outstanding craftsmanship, guarantee an authentic and distinctive creation process, enriching each piece with a unique narrative.
SPECIAL THANKS
KEY MAKE UP GIULIO PANCIERA
@GIULIOPANCIERA
USING @weleda_italia
