LVIV FASHION WEEK 2024 – CHARITY, INCLUSIVITY, AND NEW VISIONS

This year’s edition of Lviv Fashion Week 2024, not only introduced new fashion trends but also underscored that fashion in Ukraine is more than just style; it serves as a powerful force capable of supporting, uniting, and inspiring, even amidst war.

This season, designers went beyond showcasing collections; they actively participated in charitable activities, raising funds for the 47th Separate Mechanized Brigade. Over 400,000 UAH was collected for the brigade, specifically in support of photographer Igor Fedoriv, who is now defending the country on the frontlines.

Ukrainian brands such as VOZIANOV, JULIYA KROS, Olesia HRYN, STARCHAK, Khrystyna
RACHYTSKA and NOVANA STUDIO presented their collections on the runway. Each model’s walk symbolized the resilience and strength of the designers who continue to create, experiment with bold choices, and employ symbolism. These collections brightly demonstrated that fashion can resonate with the spirit of the times and reflect its emotions and hopes. During Lviv Fashion Week 2024, an educational program was held to address the new challenges of communication and business management in wartime, focusing on marketing, PR, and adaptation to current realities. Invited experts included Elsa Sagura, Nika Tkachenko, Nastya Rozova, Iryna Kohana, Nataliya Yavorska, and Mariya Starchak, who shared their experiences and insights. The atmosphere between shows was enriched by an exhibition of contemporary art, organized by the Lviv National Academy of Arts. Additionally, graduate collections by young designers reaffirmed that Ukrainian fashion possesses a creative potential unafraid of challenges.
The “Diversity You 2024” inclusive project, focused on creating a barrier-free environment, receivedspecial attention. It served as a significant reminder of the importance of inclusivity for all. This year’s Lviv Fashion Week 2024 showcased that, even in the most challenging times, fashion has the power to unite people around deep social values, becoming an instrument for positive change.

Event Information

Since its inception in 2008 in Lviv, Ukraine, Lviv Fashion Week has established itself as one of the prominent fashion events in Eastern Europe, attracting over 12,000 attendees each season, drawing a diverse international audience. Today, its influence extends beyond trendsetting to drawing attention to critical social issues like sustainable development, environmental responsibility, inclusivity, and diversity. Supporting global shifts in the fashion industry, Lviv Fashion Week actively promotes new ethical and ecological standards, inspiring designers and audiences toward responsible consumption and new societal values.

From November 2 to 5, 2024, Lviv Fashion Week returned after a three-year hiatus, marking its first event since the onset of the full-scale invasion.

Instagram: @lvivfw

JULIYA KROSS: SS2025 JULYA KROS collection “Unbreakable Flowers” is the dedication to all women who, remaining fragile and tender outwardly, over the years of war, have acquired a super-possible internal strength that is able to overcome whatsoever.

NATALIA KARTUNENKO: KartNate is a Ukrainian women’s clothing brand created in 2017. The KartNate brand is characterized by a modern and realistic style, for a real woman who is always charming, wise, charismatic and feminine at the same time. In the movements and manners of such a woman, there is always harmony of the soul and the outside world.

KHRYSTYNA RACHYTSKA: Ukrainian ethno brand Khrystyna Rachytska presents a new collection of evening of evening wear. Each piece is a manifestation of a complex craft that embodies not only beauty but also a deep connection with the national heritage, transcending time and gaining artistic value, transcending time.

KSENIA SERBIN: designer of the Ukrainian brand Bestiya, this collection is inspired by the aesthetics of confident women who are not afraid to stand out, emphasizing their individuality with bold and extravagant style. High quality and attention to detail.

OLENA KOSTIUKOVA: owner of the Vilna.Ya space and designer of the LE.KO brand, presented a new collection of clothing and footwear that embodies the harmony between the past and the future. The collection is characterized by the use of recycled denim, which is given a new life through skilful handcrafting.

MARBELI: Marbeli is a new Ukrainian clothing brand founded in Lviv in 2024 that embodies elegance, comfort and a responsible attitude to nature. Marbeli creates collections of casual luxury clothing using Italian, German, and Dutch fabrics, including eco-friendly materials. Each line of clothing reflects the desire for perfection and harmony with the modern world, providing maximum comfort and sophistication.

NATALIA KHOLODILO: Introducing the Ukrainian brand NovaNa Studio, her collection is based on Ukrainian embroidery. An embroidered shirt becomes an interesting and relevant addition to everyday modern clothing. Only natural fabrics, linen, wool and cotton are used. Tradition and modernity. Feel yourself feminine, confident, up-to-date.

OLESIA HRYN: presents her new collection, introducing a work with forms on which she puts embroidered ornamental elements. The inspiration is the beauty of Ukrainian folk jewelry – silyankas and embroidered Borshchiv shirts.

SYNYAVA handbags, in collaboration with designer OLESYA MARCHUK, are a continuation of experiments with shapes and materials. The collection consists of models that are already known to customers and successfully replicated, as well as completely new ones that have been developed recently. The collection includes bags of different sizes and designs: crossbody and shopper bags that hold their shape perfectly, shoulder bags and tote bags with a soft shape, as well as rope knit models.

VBRANA brand is known for combining Ukrainian traditions with a modern form. Each collection of the brand is the result of hard work and creativity, which makes the products unique and recognizable.

VOZIANOV SS25 collection has an exclusively local character. It was born out of the time and situation in which Kyiv lives today. It’s a strange interweaving of war and creativity, air raids and symphony concerts, funerals for war dead and book launches, power outages and movie premieres, volunteering and bribery, fierce hatred and boundless love. To a certain extent, we live inside the apocalypse and discover that even here a full life is possible.