SEAMM.io: SEAMM JOINS INNOVATION PROGRAM AT INSTITUT FRANÇAIS DE LA MODE
SEAMM.io, the all-in-one phygital (physical + digital) fashion platform, is poised to revolutionize the fashion industry and education sector with its participation as a Guest Speaker in the prestigious Fashion Immersive Experience and Luxury Management Student Program at the renowned Institut Français de la Mode in Paris.
As the first-of-its-kind phygital fashion platform, SEAMM offers a blend of physical and digital experiences tailored for both consumers and brands. Through its B2C marketplace, consumers can purchase physical fashion items alongside their digital twins. For fashion brands, SMART DPP, a new company announced by SEAMM in September, has developed a cutting-edge Digital Product Passport SaaS solution that enhances transparency and digitally tracks the lifecycle of products from raw material sourcing to end-of-life recycling.
Institut Français de la Mode is a distinguished higher education institution and a hub of expertise for the textiles, fashion, and luxury industries. Located in the heart of Paris, the institute provides a comprehensive range of educational programs from vocational training to doctoral levels, merging design, management, and craftsmanship.
The Fashion Immersive Experience and Luxury Management Student Program, led by Dr. Giovanna G. Casimiro—a respected XR specialist and brand strategist—offers students invaluable insights into the intersection of fashion and innovative technologies. Dr. Casimiro, known for her role as Lead Metaverse Producer at Decentraland Foundation, spearheaded the first Metaverse Fashion Week, setting a precedent for blending fashion with the metaverse.
Now, the newly created program will focus on theoretical and practical use of innovation in the modern fashion world, covering topics of AI, digital design and immersive experiences.
From the success of the master class at Rhine-Waal University of Applied Sciences, Germany, SEAMM Co-Founder & CEO Alexandra Maslova, will present at the program, showcasing the practical applications of digital fashion. Alexandra’s workshop will highlight the transformative potential of SMART DPP’s Digital Product Passport for various stakeholders in the fashion chain, including material suppliers, repair professionals, recyclers, governments, public authorities, fashion brands, and consumers.
Commenting on her participation, Alexandra Maslova stated: “It is essential to share with future fashion designers the vast opportunities that technology brings to the fashion industry today.
With our expertise and SEAMM solutions, the new generation can forge a visionary path for the future of fashion.”
ABOUT SEAMM
SEAMM.io is a one-stop phygital shop solution specializing in Digital Product Passports through SMART DPP, dedicated to enhancing transparency in the fashion industry. By integrating advanced technologies into fashion, SEAMM.io is paving the way for a sustainable and innovative future. The company has garnered substantial backing, securing an initial funding of $1.7 million from Lydian Group, followed by an additional $2.5 million. SEAMM’s portfolio includes industry giants such as Cointelegraph, Crosstower, Swooapp, Coin360, Trade Santa, and Bequant. The founders of Lydian Group have a history of supporting success stories like Skype and Wix.
Experience SEAMM online at seamm.io, or through its apps available on the Apple App Store and Google Play.
For more information, please contact:
Ana Macit, Head of PR
a.macit@seamm.io
