SEPTWOLVES LEADS SS24

During Milano Fashion Week, SEPTWOLVES unveils its new collection, “Business Travel Around The World” in the majestic setting of Milan Centrale, one of Europe’s most iconic train stations. This location, a symbol of an era of great journeys and cultural exchanges, serves as the perfect backdrop to celebrate the brand’s heritage, deeply tied to the themes of travel and exploration.

Making its sixth appearance at the prestigious Italian fashion week, SEPTWOLVES presents a collection that seamlessly blends tradition and innovation. The business travel jackets showcased are more than just garments—they tell a story of adventure and discovery, reflecting the spirit of the modern traveler. The grand architecture of Milan Centrale amplifies this concept, turning the show into a journey through time, intertwining Milanese history with the evolving style of SEPTWOLVES.

The collection culminates in the presentation of highly technological and versatile business travel jackets, designed to meet the needs of those always on the move. Celebrities such as Adrien Brody, Shawn Yue, and Wei Zheming wear the pieces, each interpreting the collection’s theme with their own personal style. Adrien Brody highlights the elegance and refinement of the jackets, while Shawn Yue offers a more casual and contemporary take, and Wei Zheming emphasizes the jacket’s versatility for the business traveler.

In today’s increasingly dynamic and global lifestyle, SEPTWOLVES has anticipated trends with a collection that addresses modern needs—from the boardroom to outdoor activities. The jackets feature technical fabrics and a modular design, making them suitable for all weather conditions. One of the key innovations is the inclusion of an inflatable cushion that can be adjusted for lumbar or neck support, ensuring comfort during long journeys. Additionally, the jackets come equipped with intelligent heating systems and vibration massage technology, providing maximum comfort in any situation. The ultra-breathable and waterproof membrane adds another layer of practicality without sacrificing style.

With this collection, SEPTWOLVES demonstrates a deep understanding of the modern traveler’s needs, offering garments that combine functionality and innovative design in cutting-edge tech-wear. The Milan show is not only a celebration of the new collection but also a statement of intent: men’s fashion is evolving through the fusion of aesthetics, technology, and practicality. SEPTWOLVES reaffirms its leadership in the business travel segment, reinventing the classic jacket with modern, innovative solutions tailored for those who are always on the move.