SIMON CRACKER – LE PERLE AI PORCI – FASHION WEEK 2025

Money, money, money but only in words, always rich only in pretense, likes on Instagram, ‘I love what you do’… And then what? The disconnect between the perceived and the reality has become unbridgeable: what little is left of fashion lives in a bubble that has nothing to do with real life, clothes (be they fast fashion or luxury) no longer interest anyone. From the fact that we are making a happy epic effort to keep our brand alive comes the thought of ‘pearls to swine’ and its aesthetic translation has inevitably been RICH. Considering that the richest 10% of the global population owns 76% of all the world’s wealth there is EVIDENTLY something that is not working. Irony has always been the weapon we use to express our disappointment, so…. the Milanese ‘sciure’ and ‘bauscia’, the Birkin bag printed and drawn on bags and garments, the Chanel jacket made with spray paint, fake Hermes scarves on the head or shoulders or even transformed in garments,, the deconstruction of the beige cardigan, gift-box festoons and bows that are so much ‘Prada concept’, fool’s gold all over the place, to get to the finale where the dress is erased with nearby five hundred tags of other brands: after all, what is really important?

The color palette is inspired by ‘Quality Street’, the traditional English grandmothers’ chocolates, and the construction techniques are the real link with the previous collections: knots, patchwork garments held together by industrial bands and the continuous experimentation with different dyeing techniques. We collaborated with Dr. Martens again this season, customising their deadstock, turning ‘streetwear’ shoes into our version of the Chanel ballet flats. Guiding us in our approach to assembling this collection were Miuccia Prada, Yves Saint Laurent, but above all and most of all Franco Moschino, the first two unrivalled heroes of the bourgeoisie and the third of its mockery.

“ALWAYS RICH ONLY IN PRETENSE!” (Cit. Riccardo Slavik)

Simone and Filippo

This collection is dedicated to everyone who struggles to survive (in fashion but even more in life), to the poor and to Oliviero Toscani.

Thanks to: Fluido Studio, Weave Studio, Garage Showroom, Maximilian Linz Public Relations, Jacopo ‘Emily’ Mezzadri, Melanie Meris, Andrea Boschetti, Nicholas Pizzo, Zighy Stardust, Aria Princigalli, Susi Foschi, Gabriella Calvi Parisetti, Dr. Martens, Hub Communication Camera Nazionale della Moda Italiana for the presence in the official calendar and all the Cracker Crew, without whom…