THE NEW BORSALINO POP-UP ON THREE WHEELS

DEBUTS IN GREECE

After just announcing new openings in Mykonos and Saint Tropez, this summer Borsalino hits the road once again debuting an unprecedented Pop-Up aboard a Piaggio Ape at the luxury 5-star Sani Resort in Greece. Set against the backdrop of this exclusive coastal paradise overlooking the Aegean Sea, the playful and legendary three-wheeler features a prime selection of the Maison’s premiere SS21 hats, caps and Panama styles. This latest Borsalino initiative is the newest addition to the company’s ongoing international development strategy to consolidate its presence in the most sought-after locations of élite tourism.

The Pop-Up store, set up on the famous three-wheeler model Piaggio launched in 1948, sports a playful display of inspired Arts and Crafts elements that story-tell the Maison’s new concept of beauty, perfectly balanced between tradition and modernity. This summer, Sani Resort guests will be treated to a shopping experience like no other, assisted by a designated sales consultant and a full array of select SS21 collection favorites.

Sani Resort is a luxury complex that combines five hotels over a 1000-acre private nature reserve along the Halkidiki Peninsula coast in Northern Greece. In 2020, it was recognized as a World’s Leading Luxury Green Resort for its ongoing commitment to environmental protection and sustainable development.